Sony today announced that its innovative 360 Virtual Mixing Environment (360VME) technology is now available to customers in the UK through HHB Communications.
360VME revolutionises the way creators, engineers and producers work by enabling them to experience an immersive, high-precision studio environment through headphones from virtually anywhere. Designed to replicate the acoustic field of top-tier studios, 360VME empowers professionals to make confident mixing decisions in any location without compromising on quality.
Sony has partnered with HHB Communications to offer 360VME to its UK customers. HHB’s London studios will provide measurement services and dedicated software to customers and creators from September 2025.
Adrian Price-Hunt, Head of Sony’s Personal Entertainment Business in Europe said: “360VME has already transformed workflows for music and audio professionals in other markets, and we’re excited to bring it to the UK with the support of our partners at HHB. With our strong heritage in audio technology, Sony is committed to pushing the boundaries of innovation within this field. We are thrilled to set a new standard for the way immersive content is mixed and experienced and look forward to seeing how creators bring this transformative technology to life.”
John Johnson, CTO of HHB said: “HHB is delighted to partner with Sony to bring 360VME technology to customers in the UK. We see 360VME as an incredible tool for immersive audio workflows in Music, Game, Film and Television content creation.”
360VME has already been adopted by leading music producers, mixing engineers and post-production specialists worldwide, with use cases spanning music recording, immersive audio, and broadcast applications.
Sony’s range of pro-audio kit, including professional headphones, further enhance the 360VME experience. The MDR-MV1 open-back monitor headphones have been developed with Sony’s extensive professional audio expertise and specifically designed to provide the best experience for creators working with 360VME. Optimized for spatial sound, and an ultra-wide frequency range from 5Hz to 80kHz -powered by a custom-developed driver- the MV1 authentically reproduces the sound field with high precision, The lightweight, comfortable design allows for long mixing sessions for hours on end.
About 360 Virtual Mixing Environment
Sony has a long-standing heritage in professional audio, setting industry standards with studio headphones such as the MDR-7506 and microphones (C-80 and C-100). Building on this legacy, 360VME is built for professionals and offer a new way of working.
As spatial sound content is increasing in music, movies, and games, the monitor environment of production studios is becoming multi-channel. Conventionally, the production of spatial sound content is generally done in studios equipped with multi-speaker environments, and the number of compatible studios is limiting. 360VME supports creators by reproducing the sound field of a multi-channel studio with headphones so that they can create spatial sound content from virtually anywhere.
With the measurement service, creators can accurately measure their hearing characteristics in the studio and create customized 360VME profile data. Using the profile data and dedicated software the headphones virtually reproduce the sound field environment of the studio. This enables users to produce studio-quality spatial sound in almost any location.
About HHB Communications
HHB Communications is the UK’s leader in Pro Audio Technology. Since 1976, HHB has been dedicated to delivering the latest and most innovative pro audio solutions to the world’s top broadcasters, recording studios, post facilities, and system integrators. Customers enjoy consultation and advice from an experienced sales team as well as proactive support, training, and installation from a team of audio experts.
For more information on the MDR-MV1 visit: https://www.sony.co.uk/headphones/products/mdr-mv1
For more information on 360VME visit: https://www.sony.co.jp/en/Products/create360RA/360VME/