Broadcast audio technology specialists HHB Communications and Scrub, a Soho-based division specialising in serving the post production industry, have announced record sales of Avid’s new Pro Tools HDX DAW and Pro Tools 10 software during the BVE London show at Earls Court 2 on Stand C40.
As Europe’s leading reseller of Avid Pro Tools systems, HHB and Scrub offer consultation, sales, installation, training and after-sales support for Pro Tools. Many of the UK’s leading broadcasters and post production facilities have already chosen to work with HHB and Scrub in planning and implementing their new installations and upgrades to the new HDX hardware. Although the new systems were recently launched at the end of 2011, HHB has already had enormous success with the products and are pleased to announce that early adopters include ITV’s Manchester and London studios, The Farm Group, Unit Media, Castle Rock, and Premier PR. These firms have noted the enhanced performance, improvements in sound quality and easier workflow collaboration of the new systems.
The launch of Pro Tools HDX facilitates the creation of bigger and more complex productions by delivering up to 5x more DSP per card, over a thousand dB of additional headroom, and up to 4x the track counts and 2x the I/O as Pro Tools HD Accel. Pro Tools 10 software is also a
major upgrade from its previous version, as it introduces several new tools and timesaving workflows. The new AAX (Avid Audio eXtension) plug-in format has also accompanied this release, which enables better workflow and sound parity when sharing sessions between DSP-accelerated and native-based Pro Tools systems.
Scrub Sales Manager Tina Wallace comments: “London’s post community has seen real value in the new capabilities that are provided by Pro Tools 10 and HDX. Many of our customers have been waiting to update their studios and these new systems have become the perfect opportunity for an upgrade.”
Dave Tyler, Avid’s Pro Audio AS Manager EMEA, states: “We’re really pleased with the response from the audio post and music production communities to Pro Tools 10 and Pro Tools HDX. We’ve worked closely with our customers over the years to really understand their needs, the
barriers they face daily, and what we could do to help solve them, and it’s gratifying to deliver products that exceed their expectations.”
BVE visitors are invited to stop by the HHB stand to collect a free copy of the new HHB 2012 Catalogue and to enter a free prize draw to win an Olympus LS-20M Portable Audio and Video Recorder. With more than 2,000 products on over 200 pages, the HHB 2012 Catalogue is the biggest yet and a must have for any pro audio professional.
HHB is also a proud sponsor of the show’s popular Audio Room, where industry leading audio and broadcast professionals host seminars on the latest industry topics.
HHB Communications Limited
Founded in 1976 and located in London, HHB Communications is a global leader in the supply of professional audio technology. Serving in the broadcast, recording and media production sectors, HHB’s unique expertise is also recognised by major manufacturers and innovators, many of which have appointed the company as exclusive distributors of their products. The specialist division, Scrub, serves the needs of the television and film post production industry from premises in the heart of London’s Soho.
Photo Caption: HHB has reported record sales of Pro Tools HDX and Pro Tools 10 at BVE London